Thursday, 2 May 2013

Crowdfunding’s Appeal is It’s Biggest Drawback


We’re well into our crowdfunding project to raise funds for the world’s first crowdfunded On-Demand Internet Television network.

I’d like to say it is going better than expected.

I’d LOVE to say that.

But I can’t.

Because it’s not – if anything it’s either exceedingly slow, or not even getting off the ground – and we are well into our second week.
We’re doing everything we are supposed to according to all the research we’ve done. We’ve got a great project video, a compelling story about what we are doing and why, great perks at various price points so as to not exclude low funders nor limit high rollers.

We’re promoting this project all over the place, we’ve had some press, and you can find us on all the major social networks.

We even have what I’ve begun calling our “social media army” tweeting, re-tweeting, posting, and sharing our project across their social networks.

We know we are reaching people, we average between 1,500 to 2,000 unique visitors to our Indiegogo project page every day.

Still, we are well below our predicted funding goals for this time in the project.

Why?

I’ve been debating that question with friends and colleagues since we started, as the project never really took off.

Is our project video not interesting enough?

We’ve re-done the video three times, each one different to see if that’s the cause.
Is the content just not interesting or informative enough?

Again, this has been re-jigged a couple of times, to see if that’s the problem.

Do we not have enough perks, or are the perks just not good value for the money?
We explored numerous other projects, comparing ours to ones that have exceeded their funding goals. Our perks seem to be in line with these, in some cases they are better.

For every possible reason, there are a zillion other reasons.

The caveat I’m learning as we take our lumps through this crowdfunding project is the lure of the masses, but those masses sometimes just don’t bite.

That’s the great appeal of crowdfunding – reaching out to millions of people, getting them behind your cause, and watching your dreams grow.

That appeal is also the biggest drawback – when your idea falls flat, fails miserably to attract anyone, and you feel exposed, naked in the wind, as your dreams are blown away.

Crowdfunding may be a great way to raise funds, but if the concept you’re putting forward doesn’t take, it’s a painful process to go through.

And that’s crowdfunding’s biggest drawback.


Thursday, 25 April 2013

Ever Wanted to Be On TV? Here’s Your Chance


We’ve added some cool swag – perks, gifts, give-a-ways – to our On-Demand Internet Television crowdfunding project, including an all expense paid trip for you and a friend to Toronto, Ontario, Canada, to appear in a television show!

If you’ve always wanted to appear on TV, or just want a vacation in one of the cleanest, friendliest and most exciting big cities in the world – here’s your chance.

We really are sick and tired of not finding anything good on television, and we want to change that.

How do we change that?

We ask YOU what you want to see.

No joke.
We’ll have discussion forums, where you can suggest a show idea, discuss and debate show ideas, and the shows which get enough interest could eventually end up being produced by our award-winning production teams, and shown exclusively on our hip and trendy new network.

And because our network is on-demand, you can watch what you want, when you want, and where you want.
But we can’t do any of this without support from YOU.

So, if you are also sick and tired of never finding anything good on television, please support our On-Demand Internet Television crowdfunding project.

Thank you for making On-Demand Internet Television matter.

Wednesday, 24 April 2013

Why Television As We Know It Must Change


When television first broadcast black and white signals several decades ago, life was simple.
Families were used to spending time together, gathered around the radio listening to radio shows, and naturally did the same when television first entered our living rooms.

Times have certainly changed.

Many families have so many televisions at home, they rarely, if ever watch anything together.
And even if they only have one television, because of the Internet and the ease of streaming video, even single TV homes rarely gather ‘round the tube, watching television.

This fragmentation of audiences is the big reason On-Demand Internet Television is the wave of the future.

Family members don’t scatter after dinner because they can’t stand each other – at least we hope they don’t.

NO.

They scatter because of their individual interests, which mean they all like to watch different things on television.

And On-Demand Internet Television provides the ability for everyone – Mom, Dad, the kids, even the dog if he has a favorite show – to all be easily entertained, each with their own show.

On-Demand Internet Television provides a narrowcasting model, where you the viewers discuss, debate and ultimately vote on the shows you want to see.

Broadcast television stations have been losing viewers since streaming videos on the net became a past time. Today, they are at a tipping point, where if they don’t get into the speciality narrowcasting market, they’ll eventually disappear.

Though how they will go about doing just that remains to be seen, as their entire business model wraps around a broad audience, not a narrowcasted fragmented one.

Maybe that’s why On-Demand Internet Television matters? 

Tuesday, 23 April 2013

Circumcising Your Own Cord – Doesn’t Have to Hurt


Millions have cut the cord with their cable or satellite providers across the globe – and you can too.

And you know what?

It doesn’t hurt.

Really.

For years big corporations have forced us to order channels we never wanted, because they bundled them together in packages.

For even the cheapest channel you don’t watch, that’s many dollars wasted.

Far worse, after a hard day’s work, when you just want to fall into the comfy confines of your favorite easy chair and watch a little television to relax, you can easily get frustrated flipping around, just trying to find something worthwhile to watch.

You don’t have to be a victim to bad television anymore.


On-Demand Internet Television is a crowdfunding project, to create the world’s first Internet-based television network, which shows what you want to watch, available at anytime and from any connected device.

How does a television network know what you want to watch?

Through forums and discussion groups, viewers are encouraged to provide show concepts and ideas, which will be discussed among the greater viewer-base.

Shows which receive a lot of viewer support will be created, and placed on-demand online.
So you really can have a say in what is available on television.

And finally, after a long hard day at work, when you collapse into your favorite chair, and switch on your television, there will be something on just for you!

You have the power of choice.

Exercise your power.

Make On-Demand Internet Television Matter.


It won’t happen without YOU.

Monday, 22 April 2013

So What Is On-Demand Internet Television?

Millions have already cut the cord with their cable or satellite providers, and are enjoying television anytime, and on any device they have via on-demand services over the Internet.

Problem with many of these on-demand services, is they serve up the same distasteful menu of Reality TV, sitcoms, game shows, and even re-runs of once great shows, but nothing new, and original.

And when they do their own programming, just because it receives rave reviews from the television critics, doesn’t mean you are going to like it.

Television is like food – we all have different tastes.

Some like it spicy, others run to the bathroom at the mere thought.
The same goes for television shows. Actually, it’s even more so for television – we all have such varied and unique interests, hobbies, career aspirations – so naturally we’ll all have very different tastes in what we like to watch on television.

That’s the magic of our crowdfundng project – we open up the discuss forums, giving you a voice.

Be heard – tell us what YOU want to see on television.

If enough people get talking about it, we’ll create the show – and FINALLY there will be something YOU want to watch on television.

Even better, because it’s on-demand over the Internet, YOU can watch it when you want too, and on any connected device.

So while waiting in line at the grocery story, you can be watching your favorite show on your mobile phone, and thanks to cloud-based computing, you can continue watching your favorite show after you put your groceries away on your connected big screen television in your living room!

All of this can only happen with YOU.

So please help us make on-demand Internet television possible. DONATE to our crowdfunding project NOW – we’ve got some great gifts as our way of saying ‘thank you.’

Once you’ve made your contribution, don’t forget to spread the word – the more people that know we exist, the better. Tell EVERYONE you know via Twitter, Facebook, Google+, Pinterest – whatever social network you are on – please share this link

Thank you for making On-Demand Internet Television matter.

Boston Tragedy a Signal of a Society on the Edge


The Boston Marathon incident was a horrible day, for the runners, their friends and families cheering them on, those just hanging out to watch, and ultimately the whole Greater Boston Area.

But it signals a disturbing trend in North America, which if our politically-correct politicians in both Canada and the United States don’t take a stand on soon, things will get worse.

Canada and the United States of America used to be great places to live, work and play.

We had a sense of pride, living in the freedom to be anything you wanted, safe, and secure from the economic and political unrest which many other nations unfortunately suffer from.

However, that freedom was broken by the tragedy in Boston. When law enforcement officers have to shut down an entire major urban center, no longer can we say we are safe and secure from those political and economic demons which plague other nations.
When people are told to stay at home, and not answer their doors unless the person is in an official uniform from the state, we are living in a society on the edge of falling into the abyss of despair, and ultimately doom.

Governments across North America have dropped the ball, allowing political correctness usurp sound judgement in the running of nations.
Both the federal governments of Canada and the United States have let immigration policies slide to such a degree, anyone – even those who want to destroy us – are being warmly welcomed here.

Want proof?

Just look at those responsible for the death and destruction in Boston – they were Americans, born elsewhere, but now living in the States.

Not everyone coming to Canada and the States is happy to be here. Though most of these people aren’t going to blow up innocent people at a public gathering.

They come here for the better standard of living, but because they really miss home, they fail to learn any of our languages, don’t do business with anyone that doesn’t speak their native tongue, and don’t let their kids play with anyone that doesn’t look just like them.

Although the Boston incident was horrific, what’s worse on a greater scale, and ultimately more deathly to the foundations and principles of what makes any society, are those warmly welcomed into that society, that fail to actively participate in it.
This has been going on for decades in Canada, and is just starting to come to the surface in the States.

Recently, Canada’s largest bank, The Royal Bank of Canada(RBC) was in the spotlight, for importing contractors from other countries, having the Canadians in those jobs train those people, and then firing those Canadians, as the very people they trained took their jobs.

All of those imported workers came over through eased federal government programs, which enables them to live and work in Canada – despite the fact they were directly taking jobs away from Canadian citizens.

When big banks import workers, they bring people in at substandard wages, subsidized by the federal government.

So although these new immigrants have jobs, they don’t have the great salaries which once came with those jobs, so essentially they are tossed into a life of poverty in a first world country.
Yeah, I wouldn’t want to be in their shoes either – which is why most of these imported workers never learn English or French, so they can’t interact with Canadians, and they tell their kids not to play with Canadians.
They live in a society in which they feel as much an outsider as those Canadians that have to interact with them.

So of course they are going to be bitter, angry and unsettled in this nation – and this angst further erodes the core of what was once the very basis for our great land.

And those that become unstable, and decide to do harm will.

Hence Boston – and whatever follows next.

Unless our politicians stop, think and act.

Saturday, 20 April 2013

End Boredom, Get a Perk, Feel Good -- Why Not?

Yesterday I launched my very first crowdfunding project on Indiegogo -- On-Demand Internet Television.


Crowdfunding is using social media to  raise funds for anything – be it a business, a creative project, or as in my case – a bit of both. From a business start-up point of view, it’s also a great way to see if the business idea has a market, because you can see by how many fans do – or don’t – jump on board to support it either through promoting it via their social networks, contributing ideas to help it grow, or even donating to the cause to ensure it takes shape.

You may have heard of websites like Kickstarter and Indiegogo – these are the biggest and most talked about crowdfunding websites out there, which help people raise funds by growing a social following of people interested in seeing their ideas happen.

Of course, there’s also something in it for the fans that donate to the cause – gifts are set at different levels of funding which encourage people interested in making the idea happen, to open up their wallets.

The On-Demand Internet Television crowdfunding project is a really cool one -- which I hope you will check out, select a perk, and even share it with your social circles to make it happen.

Help us rid the world of boredom, by creating the first television network with programming that you'll actually watch.

How do we know you'll watch it?

Check out the crowdfunding site here to learn more, and please help us make this possible by donating to the cause and sharing the site with your friends.

Over the next 50 days, I'll be using this blog to share my thoughts, feelings, successes and failures about crowdfunding the worlds first viewer created television network.

See what challenges we go through as we crowdfund -- great if you have an idea you've always wanted to try, but just don't know how to raise money to start it.

Thanks for reading this blog -- and for supporting our crowdfunding project!