We’re well into our crowdfunding project to raise funds for
the world’s first crowdfunded On-Demand Internet Television network.
I’d like to say it is going better than expected.
I’d LOVE to say that.
But I can’t.
Because it’s not – if anything it’s either exceedingly slow,
or not even getting off the ground – and we are well into our second week.
We’re doing everything we are supposed to according to all
the research we’ve done. We’ve got a great project video, a compelling story about
what we are doing and why, great perks at various price points so as to not
exclude low funders nor limit high rollers.
We’re promoting this project all over the place, we’ve had
some press, and you can find us on all the major social networks.
We even have what I’ve begun calling our “social media army”
tweeting, re-tweeting, posting, and sharing our project across their social
networks.
We know we are reaching people, we average between 1,500 to
2,000 unique visitors to our Indiegogo project page every day.
Still, we are well below our predicted funding goals for
this time in the project.
Why?
I’ve been debating that question with friends and colleagues
since we started, as the project never really took off.
Is our project video not interesting enough?
We’ve re-done the video three times, each one different to
see if that’s the cause.
Is the content just not interesting or informative enough?
Again, this has been re-jigged a couple of times, to see if
that’s the problem.
Do we not have enough perks, or are the perks just not good
value for the money?
We explored numerous other projects, comparing ours to ones
that have exceeded their funding goals. Our perks seem to be in line with
these, in some cases they are better.
For every possible reason, there are a zillion other
reasons.
The caveat I’m learning as we take our lumps through this
crowdfunding project is the lure of the masses, but those masses sometimes just
don’t bite.
That’s the great appeal of crowdfunding – reaching out to
millions of people, getting them behind your cause, and watching your dreams
grow.
That appeal is also the biggest drawback – when your idea
falls flat, fails miserably to attract anyone, and you feel exposed, naked in
the wind, as your dreams are blown away.
Crowdfunding may be a great way to raise funds, but if the
concept you’re putting forward doesn’t take, it’s a painful process to go
through.
And that’s crowdfunding’s biggest drawback.















